While the nationwide lockdown had toppled the dreams of the movie lovers by closing the cinema halls and theaters across the country, it also has seeded the transformation of the OTT platforms as most of the people, who are confined in their homes, have been turned out to be binge-watchers as these OTT platforms have taken their favorite celebrities to their home by easing their confinement.
Unlike in recent years, the Over-the-top (OTT) services and online streaming applications have earned a huge base in India during the lockdown period as most of the confined had either taken the prospect for exploring the digital platforms or for relishing their favorite stars from their homes. The applications like Amazon Prime, Netflix, and Hotstar had seen a huge spike in its users.
Recent studies have shown that the demand for these applications among Indians had grown unprecedently. Since people are restricted to hop out from their residences unnecessarily and since having left with no clear idea on when the theaters will resume, the movie-makers have decided to cope up with the current trend.
A handful of film producers have decided to take their movies directly to home through the OTT platforms as the movie lovers can't come to the theaters. So if you have Amazon Prime, these movies will reach you in the coming days. According to the reports, a total of seven films across five languages will be released on Amazon Prime Video in the next three months.
Ponmagal Vandhal (Tamil): It has become the first film in the Tamil Movie industry to get released in the OTT platform directly. Produced by Surya's 2D Entertainment and Rajsekar Karpoorasundarapandian, the movie will be releasing on May 29 on Amazon. Jyothika, Parthiban, Bhagyaraj have played in lead roles and it has recently met with Controversy over getting released on the OTT platform.
French Biryani (Kannada): Produced by Puneeth Rajkumar, Ashwini, and Gurudutt Talwar, this movie will be released on Amazon on July 24. It has been written by Avinash Balekkala and directed by Pannaga Bharana.
Penguin (Tamil and Telugu): This movie, which has Keerthy Suresh in the lead role, will be streaming from June 19. A thriller genre, the movie was produced by Karthik Subburaj and Stone Bench Films and directed by Eshavar Karthic.
Law (Kannada): Produced by Puneeth Rajkumar and Ashwini, this movie will be streaming from June 26. The movie was written and directed by Raghu Sampath and Ragini Chandran plays a lead role.
Gulabo Sitabo (Hindi): This comedy-drama film will be streaming on Amazon Prime from June 12. Produced by Ronnie Lahiri and Sheel Kumar, the movie stars Amitabh Bachchan and Ayushmann Khurrana in lead roles. It has been directed by Shoojit Sircar and written by Juhi Chaturvedi. After the movie makers had decided to stream the movie on Amazon, multiplex INOX on Thursday expressed its disappointment and displeasure. Pointing at the production house, INOX said that it's disturbing to see one of the partners not interested in continuing the mutual relationship.
While these five films were given the conformity on the release dates, movies like Sufiyum Sujatayum (Malayalam) - starring Aditi Rao Hydari and Jayasurya, and Shakuntala Devi (Hindi)- starring Vidya Balan will be releasing on the Amazon Prime. However, the dates of release of these two movies are yet to be announced.