As the legislative election in Tamil Nadu is fast-approaching, the state BJP unit has been mulling to take up the 'Lord Murugan' campaign, from where it left, in its drive of covering the Hindu votes in the state ahead of the assembly polls. The Hindutva party had held pro- Murugan and Hindu devotional song 'Kanda Shasti Kavasam' campaign months back in response to Karuppar Kootam's video in which the Youtube group had made derogatory statements against Lord Murugan and the devotional song.
With the view of having a perfect time for Lord Murugan campaign, the Tamil Nadu BJP unit has now come with a new plan to make it as one of the prospects to yield the supporters from the Hindu community and convert it as votes in the polls and as the party has a faltering base in the state, it has seemingly found a right prospect to enhance its political base and through the new plan of hoping to win the elections, the party has invited Lord Murugan to the campaign trail.
According to reports, the Tamil Nadu BJP unit has launched a statewide campaign called 'Vetri Vel' for a month and it would be rolled out in November to reach and cover Hindu votes and in a bid to showcase that the party has been emerging as the power in place of the Dravidian strongholds. The party has made the announcement of the launch on Friday and it would be getting started on November 6 and would run till December 6 during which the party leaders would traveling across the state.
The party would start the campaign in Tiruttani, Tiruvallur district, and would end in Tiruchendur, Thoothukudi district. During the timeline of the campaign, the party would be covering six 'Aarupadai Veedu' (the six abodes) of Lord Murugan in Tamil Nadu. The campaign would begin in Tiruttani, which is one of the six abodes, and cover the rest abodes like Palani, Swamimalai, Tirupparankundram, and Pazhamudircholai before ending the drive-in Tiruchendur on December 6.
Tamil Nadu BJP President L Murugan has unveiled the campaign on Friday and while addressing the reporters, he said that the campaign will mark a turning point in the state politics. He further released the theme song of the campaign during the event that was held at the party headquarters in Chennai. Murugan added that the aim of the campaign is to uncover the anti-Hindu elements such as Karuppar Kottam who hurt Hindu sentiments and faith.
Murugan claimed that after the assembly polls, the BJP would be having its representatives in the state assembly. The senior party leader said that during the campaign, they will offer prayers to Lord Murugan and seek his blessings to get succeed in the elections. The leader further said that they would be providing relief materials to the poor and needy during the campaign and would work out to castigate and voice against the opposition parties on their allegations against the Central government.
The reports stated that Murugan would also be meeting the party members and supporters in all the districts and the party functionaries have been asked to hold a grand reception for the campaign and they have been instructed to assemble huge gatherings to showcase the strength in the state. Initially, the party has planned to organize the campaign at six places in October.
However, the police department had refused to consent permission for the campaign by citing the COVID-19 protocol following which it was decided to organize in November, even in the middle of peaking COVID-19 cases. As the election nears, the parties would take a break from the COVID-19 regulations and are getting ready to organize large-scale events and campaigns ahead of the assembly polls.