India has been becoming a potential and steady market for the streaming platforms due to the emergence of the recent exposure and the young population that the country has been gifted with. When the COVID-19 pandemic had pushed the country to a deep challenge, financial and economical distress, the streaming platforms had found strong and significant grounds in building its base across every direction.
It's certain that the OTT platforms like Netflix, Amazon Prime, and Disney+Hotstar have become a perfect lockdown companion for the binge-watchers in the country as these platforms had played a pivotal role in taking the new movies, web series, and documentaries directly to the hands of the users, relishing them to watch whatever and whenever they wish. In what could become a potential move in enlarging its base, Netflix India has now unveiled a new offer for the country.
According to the new offer, everyone in India will be having free access to Netflix for two days on December 5 and 6. The US-based streaming giant is hosting StreamFest where anyone in India can watch anything on Netflix from movies, documentaries, TV shows, and web series. Users can access StreamFest by signing up using their name, email, or phone number, and password and they won't be asked to enter the debit and credit details or payment.
However, the reports say that those who sign up for StreamFest will only get one stream in standard definition against the existing method where one Netflix username can be used by multiple people. In its statement, Netflix said, "No one else can use the same login information to stream. But, hey, it's free, so anyone can sign up on their own".
In its statement, Netflix India said that the users can also access every feature like the members -from creating profiles, set parental controls, add series or films to 'My List', browse Netflix in Hindi, watch with subtitles or dubs, use smart downloads on mobile, to seeing the top ten list of the most popular movies and shows on Netflix in India. The platform further stated that the offer is because it wants the fans and users to try Netflix to experience it like its members and subscribers. After signing up, the users can use that login to watch the videos from Android devices to smart TVs.
On the other hand, Netflix has added that it will be limiting the number of StreamFest viewers and the statement said that if the users receive a message saying StreamFest is at capacity, the platform will let them know when they can start streaming. The reports say that StreamFest was unveiled by Greg Peters, who is Netflix's Chief Product and Operating Officer.
Last month, he said that the streaming company has been coming up with the mechanisms and ways to earn new customers, amid facing incessant competition and the emergence of new OTT platforms in one of the largest markets in the world. The OTT platforms had become new feet for the movie industries in India to walk on in the wake of the closures of the theaters. The OTT platforms had seen a surge in its growth and these platforms had exclusively released dozens of movies in India amid the lockdown.