Amid being piled up with more expectations on his upcoming movie, actor Simbu has now been caught up with new trouble after the Central board had issued notice to stop circulating the trailer and poster of Simbu's upcoming movie 'Eeswaran' for what it called the violation of guidelines. 

According to reports, the Animal Welfare Board of India has issued a notice to the producers of 'Eeswaran' to stop circulating the trailer for using a computer-generated snake without obtaining a prior No Objection Certificate (NOC) from the board. The Central Board is a statutory body advising the Ministry of Fisheries, Animal Husbandry, and Dairying. 

In its notice, the Central Board said that the trailer and poster of the movie had shown the snake as a medium of entertainment without acquiring its consent. The producers of the movie had failed to obtain the pre-shoot permission or NOC from the board in using a snake and the producers had directly violated the Performing Animals (Registration) Rules, 2001. 

The Animal Welfare Board had ordered the producers to immediately stop the circulation of the trailer, poster, and the promotional measures of the movie and disclose its response to the notice within seven days of the notice. With the notice being served, the reports say that it has been expected that the movie's team would stop the circulation of the trailer. 

The development that shocked the movie makers had come nearly a week after the movie's teaser was released. The teaser was released on November 14 - during Diwali and it had shown Simbu as a villager. 'Eeswaran' is produced by Madhav Media and it was directed by Susheendaran. While Simbu is playing in the lead role, Nidhhi Agarwal will be playing as a female lead and veteran director Bharathiraja plays an important role. 

Thaman has composed the music and the movie has been finished and slated for release in Pongal 2021. Earlier, the video from the shooting spot had shown Simbu is catching a snake from a tree and the posters had also shown Simbu is carrying a snake around his neck. Before the notice from the Animal Welfare Board, the movie producers had faced trouble from the state forest department. 

An activist in the state had moved a complaint to the state forest department by alleging that the movie team is using a snake. Following the complaint, the producers asserted that the snake seen in the video was a plastic snake and it was made to move using computer graphics. The movie has created a huge expectation among Simbu fans for the teaser and the role of the actor and the movie had completed the shooting in one month.