Ponniyin Selvan fever: This popular OTT platform bagged the movie...What's the cost of the deal?

(This article is authored by Alar) 

The year 2022 has so far been a very energetic one for films, and that trend shows no signs of changing. The Ponniyin Selvan franchise, directed by Mani Ratnam, is billed as a historical action film. It is divided into two parts and the first part has been slated for a theatrical release on September 30. 

Last Tuesday - September 6, the highly anticipated audio and trailer of the movie were released in a resplendent ceremony. The most recent update from the movie has revealed that the popular OTT platform Amazon Prime Video has paid a huge price to bag the OTT rights of Ponniyin Selvan. Despite the fact that the movie's initial release will be only on the big screen, reports claim that Amazon Prime Video has already purchased the digital rights.

After its theatrical run is over, it will make its OTT streaming. It will be arrived on Prime Video in late October, though no precise streaming date has been specified. It has been reported that the OTT rights of both the parts of Ponniyin Selvan have been sold to Amazon Prime at a total cost of Rs 125 crore. With a budget of 500 crores, Ponniyin Selvan, a Himalayan project, is one of Lyca Productions' largest to date. 

Similar to this, Sun TV paid a hefty price for the satellite and it will telecast the audio, and trailer launch event before the theatre release. The trailer's enormous scope evidenced how eagerly the fans were anticipating it, and they are now delighted that it is finally here. Within a day, it received millions of views. Madras Talkies and Lyca Productions are Ponniyin Selvan's bankers. 

Vikram, Jayam Ravi, Karthi, Aishwarya Rai, Trisha, Jayaram, Aishwarya Lekshmi, Vikram Prabhu, Ashwin, Sarathkumar, Parthiban, Prabhu, Prakash Raj, Rahman, Nizhalgal Ravi, Vijayakumar, and Nassar will play important roles in the movie.  Known author Jeyamohan wrote the dialogue, and Oscar-winning musician A R Rahman created the music. The 1955 publication of Kalki Krishnamurthy's Ponniyin Selvan novel served as the inspiration for the film.