Viral story: This TN company declares holiday for the employees during the release of Vijay's 'Beast'!

Turning heads from across and beyond the borders, a company in Tamil Nadu has on Monday - April 11 announced that it has declared a holiday for its employees on April 13, in wake of the release of Thalapathy Vijay starred 'Beast'. It has also announced that it will provide free tickets to its employees for the movie. The announcement has reminisced the growing fashion that several companies offer a holiday to their employees in the event of some big releases. 

On Monday, Knitbrian International Private Limited, which is a clothing company based in Tamil Nadu's Tirupur district has made the announcement of offering a holiday for its employees on April 13. In its official statement, the company has said, "On an account of the release of Thalapathy Vijay's movie Beast, we have decided to declare a holiday on the 13th of April 2022 in efforts to avoid piled up leave requests to the HR department." 

"We also take the privilege of going the extra mile to support antipiracy by providing free tickets to KnitBrain International employees", the company has added and the announcement has been going viral. The ardent fans of Vijay are eagerly waiting to relish their favourite star in the action-packed entertainer. As the movie's release is just two days ahead, the fans have been celebrating and have hoarded mega banners of the actor in front of the theatres. 

With the release of posters, singles, the trailer, and the promos, the Beast team has been settling the fans to gear up for the theatres. For the first time in ten years, actor Vijay's exclusive interview has occupied every household in Tamil Nadu on Sunday as his interaction with director Nelson Dilipkumar has been going viral. The trailer has poured more expectations, given to the crew and to the storyline. 

Beast is bankrolled by Kalanithi Maran under his own banner Sun Pictures and helmed by Nelson Dilipkumar, who has marked his first collaboration with Vijay. While Vijay plays the lead role as a spy, Pooja Hegde, Selvaraghavan, Yogi Babu, Redin Kingsley, VTV Ganesh, Aparna Das, and Shine Tom Chacko play important roles.

The music was composed by Anirudh and the movie is made on the budget of Rs 150 crore. The trailer of Beast was released on April 2 and had become the most viewed South Indian film trailer in 24 hours, with more than 30 million views. On the front of offering a holiday for employees during some big releases, it is pertinent to note that some Indian companies had declared a holiday for their employees during the release of the final series of Money Heist.