Watch: "Going the AK way"...When Thunivu reaches the skies for mindblowing promotion!

(This article is authored by Alar)

Promotions for the Ajith-starring film Thunivu are about to get afoot, and the latest fad the makers have accomplished is to make an announcement from a great height— they claim that it has "never seen before for a Kollywood film" in the accompanying video. The movie's international distribution is handled by Lyca Productions, who shared this monumental feat.

The film's upbeat soundtrack has made it a hit with audiences. Now, literally, the sky is the limit for the international success of Thunivu. Promoting the film, the production company arranged a spectacular skydiving stunt in Dubai. In a tweet shared on Monday, Lyca Productions wrote,"Going the AK way! For the 1st time ever, an announcement like never seen before for a Kollywood film Watch this space as we are coming with an exciting update for 31st Dec 22! We call it the #ThunivuDay".

The video of a skydiving advert for Thunivu over Dubai's palm islands has gone viral. Upon sharing the video, the production house gave a little peek at what to come in regarding the film's updates . Lyca has declared December 31st to be Thunivu Day and promised a big announcement about Thunivu on that day.

Ajith plays the lead along with Manju Warrier. The supporting cast also includes Bigg Boss Tamil 5 stars Amir, Pavani Reddy, and Cibi Bhuvana Chandran, and it's been reported that Ajith will play a negative shade. Ghibran composed the score for the film, which was produced by Boney Kapoor's Bay View Projects and Zee Studios, and Zee Music owns the rights to the soundtrack for the upcoming Tamil actioner Thunivu.

The action thriller was written and directed by H. Vinoth is set to hit theaters during Pongal 2023. The film is Boney Kapoor’s third consecutive collaboration with Ajith and Vinoth. Earlier, the team had worked together on Nerkonda Paarvai and Valimai. Netflix has bagged the digital rights to Thunivu, while Red Giant has acquired its theatrical rights across Tamil Nadu.