You must know: How a single post from Hyundai spurred a national wave to boycott its products?

Hyundai, which has been a major car manufacturer in India, has landed in trouble after the entire nation had digitally collided against the carmaker asking the people to boycott its products. What made Hyundai face such a huge blow? Just a social media post from Hyundai Pakistan. 

Amid having a huge market in India, the Korean automobile giant had seemingly burnt its fingers for the post from its Pakistani counterpart. In a post on Twitter and Instagram, Hyundai Pakistan Official had called for the liberation of Kashmir. It has posted a message in the wake of Kashmir Solidarity Day. After the post went viral, #BoycottHyundai had begun trending across the country with thousands of people asking to stop buying the company's product in the country.

The users had also urged Hyundai Pakistan as well as Hyundai Global to issue an apology for the misrepresentation of Kashmir and for standing with separatists in Kashmir.  After the digital wallop had put the company under setback, the post, which had the text "Kashmir Solidarity Day 5th February" and a picture of stone pelters, was removed and Hyundai Motor India had issued a statement reacting to the controversial post in which it has said that the company stands strong on its ethos of respecting nationalism.

However, amid issuing the statement, the attack against the company is yet to be subdued and several users have also been asking to boycott the international car industries, including Kia, in a bid to promote the domestic makers. 

In a statement, the company said, "Hyundai Motor India has been committed to the Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism. The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country."  

By citing that India is the second home to the Hyundai brand, the company said, "We have a zero-tolerance policy towards insensitive communication and we strongly condemn any such view. As part of our commitment to India, we will continue our efforts towards the betterment of the country as well as its citizens." It must be noted that Hyundai is the second-largest carmaker in India after Maruti Suzuki. Last December, Hyundai has announced that it has a plan of investing around Rs 4,000 crore in India in its project of building six electric vehicles by 2028.